B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- share of people convinced to buy by watching video for consumers (2026)
85% of people have been convinced to buy a product or service by watching a video.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://www.beunanimous.com/news/why-testimonial-videos-build-trust-faster ↗
Source Article
Why Testimonial Videos Build Trust Faster
Original Research
Wyzowl
· Original study ↗
Methodology
Wyzowl Video Marketing Statistics, as cited by UNANIMOUS
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
consumers: 85% share of people convinced to buy by watching video. Source: Wyzowl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-convinced-to-buy-by-video-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-convinced-to-buy-by-video-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of people convinced to buy by watching video for consumers<br><small>Source: Wyzowl (2026) · <a href="https://lighthousedata.io/data/consumers-convinced-to-buy-by-video-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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