B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
60%
60% -- consumer loyalty rate for consumers (2024)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
3 Reasons Why It's Important to Be Overly Transparent
6 Reasons Why Transparency Matters in Marketing and Sales
Transparency in marketing and sales plays a vital role in your ability to convert new leads, earn trust from your customers, and grow your business. In today’s business landscape, where buyers are more informed than any other time in the past…
Methodology
Cited as 'a recent study' without named source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 60% | |
| 2025 | 57% | -5.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 60% consumer loyalty rate. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-continue-buying-trustworthy-brands-when-problems
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<blockquote cite="https://lighthousedata.io/data/consumers-continue-buying-trustworthy-brands-when-problems" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumer loyalty rate for consumers<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/consumers-continue-buying-trustworthy-brands-when-problems" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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