B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
57%
57% -- consumer loyalty rate for consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://jerrardwayne.com/blog/re-imagining-dei-illuminating-the-path-to-transformative-inclusion/ ↗
Source Article
Re-Imagining DEI: Illuminating The Path To Inclusion
For every business that’s enthusiastic about Diversity, Equity and Inclusion (DEI) there are probably twice as many that are uninspired, uninterested or unsure about how to get it right. DEI still comes with lots of misconceptions – the biggest being that it’s a surface-level trend that has little i…
Original Research
Deloitte
· Original study ↗
Methodology
Cited from Deloitte research; original survey details not provided
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 60% | |
| 2025 (current) | 57% | -5.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 57% consumer loyalty rate. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-loyalty-dei-brands-deloitte
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<blockquote cite="https://lighthousedata.io/data/consumer-loyalty-dei-brands-deloitte" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- consumer loyalty rate for consumers<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/consumer-loyalty-dei-brands-deloitte" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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