B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- consumers consulting review platforms before purchase for Consumers (2025)
Over 80% of consumers consult at least one key review or social platform before making a purchase or booking decision.
- Source states 'Over 80%'
- Applies to consulting at least one named platform: Google My Business, TripAdvisor, Facebook & Instagram, or Trustpilot & Yelp
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Be My Social
Primary
Tier C
https://bemysocial.com/customer-testimonials-what-shoppers-trust-in-2025/ ↗
Source Article
Customer Testimonials: What Shoppers Trust in 2025
Original Research
Be My Social
· Original study ↗
Methodology
Refers to review platforms such as Trustpilot, Yelp, Google My Business, TripAdvisor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 80% consumers consulting review platforms before purchase. Source: Be My Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-consult-review-platforms-before-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-consult-review-platforms-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers consulting review platforms before purchase for Consumers<br><small>Source: Be My Social (2025) · <a href="https://lighthousedata.io/data/consumers-consult-review-platforms-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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