B
Evidence Grade B
Graded
under review
Safe to Cite
Current
79%
79% -- consumers concerned about personal data use for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
behavioraltargeting.biz
Primary
Tier C
https://behavioraltargeting.biz/what-is-behavioral-segmentation-boost-engagement-with-tailored-exper… ↗
Source Article
What Is Behavioral Segmentation? Boost Engagement With Tailored Experiences » BehavioralTargeting.biz
Original Research
behavioraltargeting.biz
· Original study ↗
Methodology
Statistic cited without named original source or survey details
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 79% consumers concerned about personal data use. Source: behavioraltargeting.biz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-concerned-personal-data-use-79
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<blockquote cite="https://lighthousedata.io/data/consumers-concerned-personal-data-use-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumers concerned about personal data use for Consumers<br><small>Source: behavioraltargeting.biz (2026) · <a href="https://lighthousedata.io/data/consumers-concerned-personal-data-use-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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