B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- consumers concerned about personal data use for US consumers (2025)
79% of Americans are concerned about how their personal data is being used by companies.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://applaunchpartners.com/app-analytics-in-2026-a-marketers-guide/ ↗
Source Article
App Analytics 2026: Marketer's Guide to Future Growth
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center study cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 79% consumers concerned about personal data use. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-data-privacy-concern-2025
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<blockquote cite="https://lighthousedata.io/data/americans-data-privacy-concern-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumers concerned about personal data use for US consumers<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/americans-data-privacy-concern-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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