B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- consumer concern ai generated content disclosure for consumers (2026)
Approximately 52% of consumers express concern regarding brands posting AI-generated content without disclosure.
- Stated as an approximation ('Approximately 52%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://webrocket.ca/ai-powered-marketing-automation-smarter-campaigns-that-run-themselves/ ↗
Source Article
AI-Powered Marketing Automation: Smarter Campaigns That Run Themselves - Web Rocket
Marketing automation has transformed how businesses connect with customers, saving countless hours while delivering better results. However, traditional automation still requires significant human oversight and manual adjustments. AI-powered marketing automation takes these capabilities to unprecede…
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer; survey methodology not stated in source article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 52% consumer concern ai generated content disclosure. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-concerned-ai-generated-content-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-concerned-ai-generated-content-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- consumer concern ai generated content disclosure for consumers<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/consumers-concerned-ai-generated-content-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.