B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
57%
57% -- consumer concern about ai generated fake ads for consumers (2026)
57% of consumers express concern about AI-generated fake ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier A
https://www.adora-ai.com/news/shoptalk-spring-2026-recap ↗
Source Article
What ShopTalk Spring 2026 Revealed About AI's Execution Gap, Creative Scale, and the Brands Getting It Right
Thought Leadership
What ShopTalk Spring 2026 Revealed About AI's Execution Gap, Creative Scale, and the Brands Getting It Right
ShopTalk Spring 2026 brought 10,000+ attendees to the Mandalay Bay under the banner "Retail in the Age of AI." AI was in every session title, every hallway conversation, an…
Original Research
IAB
· Original study ↗
Methodology
Original research from Deloitte Digital, eMarketer, and Merkle; IAB State of Data 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 57% consumer concern about ai generated fake ads. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-concern-ai-fake-ads-2026
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<blockquote cite="https://lighthousedata.io/data/consumers-concern-ai-fake-ads-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- consumer concern about ai generated fake ads for consumers<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/consumers-concern-ai-fake-ads-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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