B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- consumer comfort rate ai generated product images for global consumers (2025)
39% of international consumers across 17 markets are comfortable with AI-generated or AI-edited product images in advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier A
https://martechasia.net/news/half-of-global-consumers-uncomfortable-with-virtual-brand-ambassadors/ ↗
Source Article
Half of global consumers uncomfortable with virtual brand ambassadors | MartechAsia
Among the 17 markets polled, consumers in France, Sweden, Britain, Spain, Canada and Italy are most uncomfortable with the use of AI in advertising.
Latest YouGov Surveys research across 17 markets globally has found that consumers are more likely to be uneasy than comfortable with brands using AI t…
Original Research
YouGov
· Original study ↗
Methodology
YouGov Surveys across 17 markets; applies to both AI-generated and AI-edited product images
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 39% consumer comfort rate ai generated product images. Source: YouGov (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-comfortable-ai-product-images-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-comfortable-ai-product-images-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- consumer comfort rate ai generated product images for global consumers<br><small>Source: YouGov (2025) · <a href="https://lighthousedata.io/data/consumers-comfortable-ai-product-images-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.