B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- share of consumers choosing providers based on social media for US consumers (2025)
41% of consumers choose doctors or hospitals based on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC Health Research Institute
Primary
Tier C
https://bizibusiness.com/blogs/social-media-marketing-for-clinics/ ↗
Source Article
Step-by-Step Guide for Social Media Marketing for Clinics & 7 Tips
Contents
Explore social media marketing for clinics with 7 actionable steps and tips to strengthen your online presence, attract patients, and drive conversions.
Social media is your clinic’s lifeline – 41% of consumers choose doctors or hospitals based on it, according to PwC Health Research Instit…
Original Research
PwC Health Research Institute
· Original study ↗
Methodology
Cited from PwC Health Research Institute
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 41% share of consumers choosing providers based on social media. Source: PwC Health Research Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-choose-doctors-social-media-pwc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-choose-doctors-social-media-pwc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of consumers choosing providers based on social media for US consumers<br><small>Source: PwC Health Research Institute (2025) · <a href="https://lighthousedata.io/data/consumers-choose-doctors-social-media-pwc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.