B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- share of consumers checking online reviews before purchase for online shoppers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://www.todhost.com/blog/3-important-seo-considerations-good-for-e-commerce-websites/ ↗
Source Article
3 Important SEO Considerations Good For e-Commerce Websites - Todhost Blog
3 Important SEO Considerations Good For e-Commerce Websites
It’s common for online stores to think that by simply listing hundreds or even thousands of products on their e-commerce website, search engine traffic will start rolling in. That turns out to be far from reality.
The sad fact is, optimizin…
Original Research
eMarketer
· Original study ↗
Methodology
Cited to eMarketer; secondary citation in blog post, exact survey details not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 70% share of consumers checking online reviews before purchase. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-check-online-reviews-before-purchase
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<blockquote cite="https://lighthousedata.io/data/consumers-check-online-reviews-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of consumers checking online reviews before purchase for online shoppers<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/consumers-check-online-reviews-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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