B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- consumer sentiment ai image discrimination difficulty for global consumers (2025)
76% of consumers globally find it increasingly difficult to distinguish between real and AI-generated imagery.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier B
http://theluupe.com/p/the-problem-with-generic-stock-photos ↗
Source Article
Why Generic Stock Photos Fail & How The Luupe Delivers Authentic Visuals
The Problem with Generic Stock Photos and How We’re Fixing It
Generic stock photography has become the visual equivalent of corporate jargon — immediately recognizable, universally ignored, and actively harmful to audience engagement. From awkward office high-fives to ethnically ambiguous models poi…
Original Research
Accenture
· Original study ↗
Methodology
Cited from Accenture 2025 Life Trends report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 76% consumer sentiment ai image discrimination difficulty. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-cannot-distinguish-ai-images-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-cannot-distinguish-ai-images-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- consumer sentiment ai image discrimination difficulty for global consumers<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/consumers-cannot-distinguish-ai-images-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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