B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- share of consumers canceling subscription for consumers (2026)
52% of consumers canceled at least one subscription in the past year according to Recurly's 2026 State of Subscriptions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recurly
Primary
Tier A
https://recurly.com/blog/subscription-pricing-strategy-playbook/ ↗
Source Article
Subscription Pricing Strategy Playbook
February 26, 2026
The subscription pricing strategy playbook: How to price for retention, not just acquisition
TABLE OF CONTENTS
TOPICS
RELATED POSTS
A subscription pricing strategy is the set of decisions that determine how you structure, position, and evolve your pricing. This includes your billin…
Original Research
Recurly
· Original study ↗
Methodology
Recurly 2026 State of Subscriptions survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 52% share of consumers canceling subscription. Source: Recurly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-canceled-subscription-2026
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<blockquote cite="https://lighthousedata.io/data/consumers-canceled-subscription-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share of consumers canceling subscription for consumers<br><small>Source: Recurly (2026) · <a href="https://lighthousedata.io/data/consumers-canceled-subscription-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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