B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

43%

43% -- share of consumers buying second hand where possible for UK/US/Canada consumers (2022)

Name: Share Of Consumers Buying Second Hand Where Possible Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2022 · n=12,016 · Savanta

43% of consumers in the UK, US, and Canada buy second hand where possible.

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Attribution: Savanta View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

43%

Unit

Percentage

Data Vintage

2022

Entity

UK/US/Canada consumers

Sample Size

12,016

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Savanta Primary Tier A

https://savanta.com/knowledge-centre/view/how-are-consumers-prioritising-sustainable-lifestyle-choic… ↗

Confidence: 57/100 Vintage: 2022 Channel: Deep Crawl

Source Article

How are consumers prioritising sustainable lifestyle choices? - Savanta

Around one in five (18%) think it’s harder for them to change their lifestyle than for other people. That may not sound high, but regarding sustainable living, it’s the most well-intentioned segments who agree significantly more. Examining broader lifestyle purchases, technology, furniture, clothing…

Original Research

Savanta · Original study ↗

Methodology

Savanta Sustainability Segmentation survey

Methodology documented

Segmentation

Industryecommerce RegionUS RoleAll marketers

Cite this stat

Plain Text

UK/US/Canada consumers: 43% share of consumers buying second hand where possible. Source: Savanta (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-second-hand-43

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<blockquote cite="https://lighthousedata.io/data/consumers-buy-second-hand-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of consumers buying second hand where possible for UK/US/Canada consumers<br><small>Source: Savanta (2022) · <a href="https://lighthousedata.io/data/consumers-buy-second-hand-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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