B
Evidence Grade B
Graded
under review
Safe to Cite
Current
64%
64% -- purchase likelihood from email subscribed companies for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
passivetactics.com
Primary
Tier C
https://passivetactics.com/why-is-email-marketing-essential-for-your-online-business-success/ ↗
Source Article
Why Is Email Marketing Essential for Your Online Business Success?
Are you looking to take your online business to the next level? If so, then email marketing is a crucial tool that you cannot afford to overlook. In today’s digital age, where competition is fierce and attention spans are short, harnessing the power of email marketing can make all the difference in …
Original Research
passivetactics.com
· Original study ↗
Methodology
Unattributed survey statistic cited in a blog article; original research source not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 64% purchase likelihood from email subscribed companies. Source: passivetactics.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-from-email-companies-64
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-buy-from-email-companies-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- purchase likelihood from email subscribed companies for Consumers<br><small>Source: passivetactics.com (2026) · <a href="https://lighthousedata.io/data/consumers-buy-from-email-companies-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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