B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- purchase from followed brands rate for social media users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aroluxe.com
Primary
Tier C
https://aroluxe.com/why-content-marketing-is-essential-for-businesses/ ↗
Source Article
Why Content Marketing Is Essential For Businesses in TN
Original Research
aroluxe.com
· Original study ↗
Methodology
Cited as 'studies show' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 90% purchase from followed brands rate. Source: aroluxe.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-from-brands-they-follow
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<blockquote cite="https://lighthousedata.io/data/consumers-buy-from-brands-they-follow" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- purchase from followed brands rate for social media users<br><small>Source: aroluxe.com (2026) · <a href="https://lighthousedata.io/data/consumers-buy-from-brands-they-follow" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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