B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
79%
79% -- loyalty program purchase continuation rate for consumers (2024)
79% of consumers continue to buy from brands with loyalty programs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
planleft.com
Primary
Tier C
https://planleft.com/blog/the-psychology-driving-customer-loyalty-programs/ ↗
Source Article
The Psychology Driving Customer Loyalty Programs - Plan Left
Customer loyalty programs are more than a marketing tactic—they’re a strategic approach rooted in psychology. With an understanding of the psychological factors influencing customer behaviors, your businesses can design a loyalty program that not only retains customers but encourages long-term brand…
Original Research
planleft.com
· Original study ↗
Methodology
Cited in blog without named original study
Methodology documented
Segmentation
Industryecommerce
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
consumers: 79% loyalty program purchase continuation rate. Source: planleft.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-brands-loyalty-programs-79
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-buy-brands-loyalty-programs-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- loyalty program purchase continuation rate for consumers<br><small>Source: planleft.com (2024) · <a href="https://lighthousedata.io/data/consumers-buy-brands-loyalty-programs-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.