B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- purchase likelihood after video testimonial for consumers (2025)
77% of consumers report being more likely to make a purchase after watching a video testimonial.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://sayabout.us/blog/how-to-follow-up-with-customers-for-testimonials-without-annoying-them ↗
Source Article
How to Follow Up for Testimonials Without Losing Them
You sent the email. You made the ask. You even offered a template to make it easy. And then… nothing. Silence. If you've ever tried to follow up with customers for testimonials, you know the feeling — that awkward tension between wanting social proof and not wanting to seem pushy. The good news is t…
Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl by secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 77% purchase likelihood after video testimonial. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-after-video-testimonial
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-buy-after-video-testimonial" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- purchase likelihood after video testimonial for consumers<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/consumers-buy-after-video-testimonial" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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