B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- consumers more likely to buy after watching video for online consumers (2026)
64% of consumers have said they are more likely to purchase a product or service online after watching a video about it.
- Secondary citation of a ReelSEO report without specific survey methodology or sample size details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ReelSEO
Primary
Tier C
https://www.answeringlegal.com/blog/law-marketing-how-to-make-your-youtube-videos-enticing-without-s… ↗
Source Article
Law Marketing - How to Make Your YouTube Videos Enticing Without Steven Spielberg (Sorry, Spielberg)
Original Research
ReelSEO
· Original study ↗
Methodology
Cited from a ReelSEO report; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 64% consumers more likely to buy after watching video. Source: ReelSEO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-after-video-64
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-buy-after-video-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumers more likely to buy after watching video for online consumers<br><small>Source: ReelSEO (2026) · <a href="https://lighthousedata.io/data/consumers-buy-after-video-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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