B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- consumers willing to buy after positive social experience for consumers (2022)
78% of consumers are willing to buy from a company after having a positive experience with them on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://anthologic.com/news-views/how-social-media-community-management-can-help-your-organization/ ↗
Source Article
How social media community management can help your organization
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social insights article
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
consumers: 78% consumers willing to buy after positive social experience. Source: Sprout Social (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-after-positive-social-experience
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-buy-after-positive-social-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumers willing to buy after positive social experience for consumers<br><small>Source: Sprout Social (2022) · <a href="https://lighthousedata.io/data/consumers-buy-after-positive-social-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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