B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of consumers saying brands do not tailor content for consumers (2025)
Over 80% of consumers felt that the brands they use do not tailor content to fit their needs.
- Source states 'over 80%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
glenmont.co
Primary
Tier C
https://glenmont.co/how-to-make-an-impression-on-your-customers/ ↗
Source Article
How to Make an Impression on Your Customers
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you mainly need to focus on keeping your existing customers happy.
Accomplishing this goal will require lots of hard work and the right team. Faili…
Original Research
glenmont.co
· Original study ↗
Methodology
Cited as 'a recent study' without naming the original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% share of consumers saying brands do not tailor content. Source: glenmont.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-brands-not-tailoring-content
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<blockquote cite="https://lighthousedata.io/data/consumers-brands-not-tailoring-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of consumers saying brands do not tailor content for consumers<br><small>Source: glenmont.co (2025) · <a href="https://lighthousedata.io/data/consumers-brands-not-tailoring-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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