B
Evidence Grade B
Graded
under review
Safe to Cite
Current
46%
46% -- consumers purchased after watching video for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
big3.sg
Primary
Tier C
https://www.big3.sg/blog/4-ways-to-incorporate-videos-into-ecommerce-marketing ↗
Source Article
4 Ways To Incorporate Videos Into Ecommerce Marketing
Original Research
big3.sg
· Original study ↗
Methodology
Cited from Brightcove findings
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 46% consumers purchased after watching video. Source: big3.sg (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-bought-after-video
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<blockquote cite="https://lighthousedata.io/data/consumers-bought-after-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- consumers purchased after watching video for consumers<br><small>Source: big3.sg (2026) · <a href="https://lighthousedata.io/data/consumers-bought-after-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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