B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
64%
64% -- percentage of consumers bought product after reading informational content for Online shopping consumers (2024)
64% of surveyed consumers bought a product after reading informational content from a brand.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digitaloft
Primary
Tier A
https://digitaloft.co.uk/ecommerce-blog-strategies/ ↗
Source Article
How to Create an Impactful Ecommerce Blog Strategy
Most ecommerce blogs are a little bit shit.
I said it.
A lot of the time, SEOs, site owners and copywriters fall into the trap of churning out informational content for the sake of it – producing 10 pieces of blog content a month and calling it a strategy (spoiler alert: it’s not).
Other times, we f…
Original Research
Digitaloft
· Original study ↗
Methodology
Digitaloft consumer survey of over 2,000 consumers on online shopping habits
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online shopping consumers: 64% percentage of consumers bought product after reading informational content. Source: Digitaloft (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-bought-after-informational-content
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<blockquote cite="https://lighthousedata.io/data/consumers-bought-after-informational-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- percentage of consumers bought product after reading informational content for Online shopping consumers<br><small>Source: Digitaloft (2024) · <a href="https://lighthousedata.io/data/consumers-bought-after-informational-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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