B
Evidence Grade B
Graded
under review
Safe to Cite
Current
87%
87% -- share of consumers beginning buyer journey online for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://www.assiduusglobal.com/a-customers-buyer-journey/ ↗
Source Article
A Customer's Buyer Journey: Fully Explained
Original Research
Salesforce
· Original study ↗
Methodology
Cited Salesforce report; methodology not stated
Methodology documented
Segmentation
Industryecommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Consumers: 87% share of consumers beginning buyer journey online. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-begin-journey-online-salesforce
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-begin-journey-online-salesforce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of consumers beginning buyer journey online for Consumers<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/consumers-begin-journey-online-salesforce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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