B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
94%
94% -- share of consumers avoiding business due to bad review for Consumers (2026)
94% of consumers say a bad review has convinced them to avoid a business.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://sparklerdigital.com/review-management/ ↗
Source Article
Review Management Naples FL — Sparkler Digital
Review Management · Naples, FL
Your next customer is
reading your reviews right now
97% of people read online reviews before choosing a local business. If you're not actively collecting reviews, you're letting your competitor's five-star rating win the call that should have been yours. We make getti…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited to BrightLocal research (Local Consumer Review Survey / Review CTR Study); vendor page citing third-party research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 94% share of consumers avoiding business due to bad review. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-avoid-business-after-bad-review
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-avoid-business-after-bad-review" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of consumers avoiding business due to bad review for Consumers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-avoid-business-after-bad-review" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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