B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- consumers valuing authentic social content for consumers (2024)
70% of consumers state that social media content being authentic and relatable is more important than polished content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://visualcontentagency.com/total-content-coverage-how-the-solar-eclipse-made-social-media-fun-a… ↗
Source Article
Total Content Coverage: How the Solar Eclipse Made Social Media Fun Again
Capitalizing on once-in-a-lifetime content opportunities is what we, here at VCA, like to call a WIN. These timely nuggets are the best way for brands to tap into their core audience and create relatable content with personality.
Insert, the Total Solar Eclipse on [date], this celestial event encoun…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from a HubSpot study; methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 70% consumers valuing authentic social content. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-authentic-social-content-hubspot
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<blockquote cite="https://lighthousedata.io/data/consumers-authentic-social-content-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers valuing authentic social content for consumers<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/consumers-authentic-social-content-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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