B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- consumers interested in brands helping with inflation for US consumers (2023)
74% of surveyed consumers stated they are interested in brands that can assist them with the inflation crisis.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
martechtrend.com
Primary
Tier B
https://martechtrend.com/5-stats-you-need-to-know-about-inflation-consumer-confidence-and-streaming-… ↗
Source Article
5 Stats You Need to Know About Inflation, Consumer Confidence, and Streaming Ads
1. Grocery inflation returns to ‘more normal’ levels
Grocery price inflation fell to 2.4% in the four weeks to 12 May, marking its lowest level since October 2021, a “more normal” rate. This is the fifteenth consecutive month of grocery price inflation falling, it is now just 0.8 percentage points h…
Original Research
martechtrend.com
· Original study ↗
Methodology
Survey conducted in September on advertising and brands during economic uncertainty
Methodology documented
Segmentation
Industrymarketing_tech
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US consumers: 74% consumers interested in brands helping with inflation. Source: martechtrend.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-attracted-to-inflation-helping-brands
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<blockquote cite="https://lighthousedata.io/data/consumers-attracted-to-inflation-helping-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- consumers interested in brands helping with inflation for US consumers<br><small>Source: martechtrend.com (2023) · <a href="https://lighthousedata.io/data/consumers-attracted-to-inflation-helping-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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