B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
42%
42% -- consumers apprehensive about using ai for consumers (2024)
42% of consumers are apprehensive about using AI in some situations, especially with social media replies.
- apprehensive in some situations, especially with social media replies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://affirmagency.com/affirms-social-media-predictions-for-2024/ ↗
Source Article
AFFIRM’s Social Media Predictions for 2024
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social Index cited by AFFIRM Agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 42% consumers apprehensive about using ai. Source: Sprout Social (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-apprehensive-ai-2024
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<blockquote cite="https://lighthousedata.io/data/consumers-apprehensive-ai-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- consumers apprehensive about using ai for consumers<br><small>Source: Sprout Social (2024) · <a href="https://lighthousedata.io/data/consumers-apprehensive-ai-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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