B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- ai tool usage for product research for consumers (2026)
45% of consumers use AI tools for local and product research in 2026.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Code
Primary
Tier C
https://evolveamz.com/ai-visibility-audit-guide/ ↗
Source Article
AI Visibility Audit: Why ChatGPT, Claude, and Gemini Aren't Citing Your Brand
Most ecommerce brands discover they're invisible to AI the worst possible way — watching a competitor get recommended in ChatGPT for a query they should own. The problem started months earlier, in gaps they never knew existed.
AI search visibility isn't a traffic source you can monitor in Google Ana…
Original Research
Marketing Code
· Original study ↗
Methodology
Cited from Marketing Code, 2026; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 45% ai tool usage for product research. Source: Marketing Code (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-ai-tools-product-research-2026
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<blockquote cite="https://lighthousedata.io/data/consumers-ai-tools-product-research-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- ai tool usage for product research for consumers<br><small>Source: Marketing Code (2026) · <a href="https://lighthousedata.io/data/consumers-ai-tools-product-research-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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