B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- share of consumers using ai for shopping or product research for global consumers (2025)
78% of consumers used AI for shopping or product research in the past three months.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier B
https://seocircular.com/blogs/strategies/optimize-product-pages-for-ai-purchasing-agents/ ↗
Source Article
How To Optimize Product Pages for AI Purchasing Agents?
How To Optimize Your Product Pages For AI Purchasing Agents?
AI purchasing agents are reshaping ecommerce by evaluating products, comparing listings, and influencing buying decisions before users ever visit a website. This guide explains how to optimize product pages for AI purchasing agents using s…
Original Research
Klaviyo
· Original study ↗
Methodology
Cited from Klaviyo's 2025 Global AI Shopping Index; survey methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 78% share of consumers using ai for shopping or product research. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-ai-shopping-research-klaviyo-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-ai-shopping-research-klaviyo-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of consumers using ai for shopping or product research for global consumers<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/consumers-ai-shopping-research-klaviyo-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.