B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- share of consumers starting searches with ai for US consumers (2026)
37% of consumers now start their searches with AI tools instead of Google.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dont-feed-the-algorithm.beehiiv.com
Primary
Tier C
https://dont-feed-the-algorithm.beehiiv.com/p/don-t-feed-the-algorithm-issue-042 ↗
Source Article
Don't Feed The Algorithm: Issue 042
🐊 Editor's Note
Hey there,
Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.
Every layer of the stack is moving at the same time this week. Every single one.
Jensen Huang is on stage right n…
Original Research
dont-feed-the-algorithm.beehiiv.com
· Original study ↗
Methodology
Study of 500 active AI users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 37% share of consumers starting searches with ai. Source: dont-feed-the-algorithm.beehiiv.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-ai-search-start-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-ai-search-start-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of consumers starting searches with ai for US consumers<br><small>Source: dont-feed-the-algorithm.beehiiv.com (2026) · <a href="https://lighthousedata.io/data/consumers-ai-search-start-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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