B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of consumers using ai search for purchase decisions for Consumers in some sectors (2025)
In some sectors, between 40% and 55% of consumers use AI-based search to assist with purchase decisions.
- Reported as a range of 40% to 55% across certain sectors rather than a single across-the-board metric
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://jeda.ai/ai-templates-frameworks/content-marketing-funnel-with-ai ↗
Source Article
Content Marketing Funnel with AI | AI Workspace Guide
Content Marketing Funnel with AI is not just a prettier way to organize TOFU, MOFU, and BOFU assets. Done well, it becomes a working decision system: one board for awareness, one logic for consideration, one path to conversion, and a clean way to spot where buyers stall.
Most teams don’t have a cont…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Range 40-55%; midpoint extracted. Cited from McKinsey research; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers in some sectors: 40% share of consumers using ai search for purchase decisions. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-ai-search-purchase-decisions-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-ai-search-purchase-decisions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of consumers using ai search for purchase decisions for Consumers in some sectors<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/consumers-ai-search-purchase-decisions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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