B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- share of consumers using ai tools for product discovery for Consumers (2025)
35 percent of consumers use AI tools directly for product discovery and evaluation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier C
https://www.amicited.com/da/how-to/content-gap-analysis-ai-search-visibility/ ↗
Source Article
Sådan udfører du en hulanalyse af indhold til AI-søgesynlighed
Original Research
Similarweb
· Original study ↗
Methodology
Industry data cited by Similarweb
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 35% share of consumers using ai tools for product discovery. Source: Similarweb (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-ai-product-discovery-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-ai-product-discovery-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of consumers using ai tools for product discovery for Consumers<br><small>Source: Similarweb (2025) · <a href="https://lighthousedata.io/data/consumers-ai-product-discovery-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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