B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- ai search adoption rate for Consumers (2025)
Around 50% of consumers use AI-powered search.
- Approximation stated as 'around 50%'
- Cited as secondary research from McKinsey & Company
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
McKinsey & Company
Primary
Tier B
https://www.pinmeto.com/blog/ai-local-discovery/ ↗
Source Article
AI Local Discovery in 2026: Lessons from AI Search | PinMeTo
AI Local Discovery in 2026: Lessons from AI Search
Originally published
- Local SEO
- Multi-Location
- AI Search
Search didn’t disappear in 2025, but it fundamentally changed how decisions are made. Instead of comparing ten blue links, people increasingly ask full questions, get synthesized answers,…
Also cited by
Scribendi Digital Marketing
https://www.scribendi.net/blog/industry-insights/how-engineers-find-manufacturer…
2026-09-30
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited from McKinsey & Company research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 50% ai search adoption rate. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-ai-powered-search-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-ai-powered-search-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- ai search adoption rate for Consumers<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/consumers-ai-powered-search-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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