B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- share of consumers using ai for part of the buying journey for consumers (2026)
45% of consumers already use AI for part of the buying journey according to IBM IBV (2026).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM IBV
Primary
Tier B
https://alhena.ai/blog/agentic-commerce/ ↗
Source Article
Agentic Commerce: How AI Agents Are Changing Ecommerce
Original Research
IBM IBV
· Original study ↗
Methodology
IBM Institute for Business Value
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 45% share of consumers using ai for part of the buying journey. Source: IBM IBV (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-ai-buying-journey-ibv-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-ai-buying-journey-ibv-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of consumers using ai for part of the buying journey for consumers<br><small>Source: IBM IBV (2026) · <a href="https://lighthousedata.io/data/consumers-ai-buying-journey-ibv-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.