B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- ai assisted purchase rate for US consumers (2025-12)
42% of consumers used AI to assist in their last purchase decision.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025-12
Entity
Sample Size
1,003
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Third Coast
Primary
Tier B
https://resollm.ai/blog/ai-overview-vs-ai-mode/ ↗
Source Article
The Difference Between AI Overviews and AI Mode Explained
AI Overviews and AI Mode look similar, but they don’t behave the same. Both generate answers, both cite sources and both sit inside Google’s search experience. From the outside, they appear to be variations of the same system. However, they aren’t.
Large-scale analysis of hundreds of thousands of re…
Original Research
Digital Third Coast
· Original study ↗
Methodology
Digital Third Coast survey of 1,003 consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 42% ai assisted purchase rate. Source: Digital Third Coast (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-ai-assisted-purchase
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<blockquote cite="https://lighthousedata.io/data/consumers-ai-assisted-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- ai assisted purchase rate for US consumers<br><small>Source: Digital Third Coast (2025-12) · <a href="https://lighthousedata.io/data/consumers-ai-assisted-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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