B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- share trusting recommendations from friends and family for consumers (2026)
70% of consumers trust recommendations from friends and family.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://applaunchpartners.com/ai-powers-up-social-media-campaigns-in-2026/ ↗
Source Article
AI for Social Campaigns in 2026: Tactics for Marketers
Original Research
Forrester
· Original study ↗
Methodology
Forrester study as cited by the article; no year given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 70% share trusting recommendations from friends and family. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-trust-recommendations-vs-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumer-trust-recommendations-vs-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share trusting recommendations from friends and family for consumers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/consumer-trust-recommendations-vs-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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