B
Evidence Grade B
Graded
under review
Safe to Cite
Current
77%
77% -- consumer email channel preference share for Consumers (preference among online communication channels) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
afilioteka.pl
Primary
Tier C
https://afilioteka.pl/mierzenie-efektywnosci-e-mail-marketingu/ ↗
Source Article
Mierzenie Efektywności E-mail Marketingu
Original Research
afilioteka.pl
· Original study ↗
Methodology
Blog article states email is the most trusted form of online communication and that 77% of consumers choose email among all internet channels; the original study is not named and no collection date is given, so the article collection year (2026) is used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers (preference among online communication channels): 77% consumer email channel preference share. Source: afilioteka.pl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-email-channel-preference-77-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumer-email-channel-preference-77-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- consumer email channel preference share for Consumers (preference among online communication channels)<br><small>Source: afilioteka.pl (2026) · <a href="https://lighthousedata.io/data/consumer-email-channel-preference-77-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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