B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- online marketing budget differential for leading professional services consulting firms (2015)
Leaders in thought leadership programs and consulting firm marketing invest 12% more in their online marketing budget compared to peers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rattleback.com
Primary
Tier B
https://www.rattleback.com/insights/articles/digital-marketing-structure-consulting-firms/ ↗
Source Article
5 Steps to Monetize Thought Leadership
Original Research
rattleback.com
· Original study ↗
Methodology
Rattleback 2015 Thought Leadership survey with Bloom Group; leaders invest 12% more online than peers
Methodology documented
Segmentation
IndustryProfessional Services
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
leading professional services consulting firms: 12% online marketing budget differential. Source: rattleback.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consulting-firms-online-investment-12-percent
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<blockquote cite="https://lighthousedata.io/data/consulting-firms-online-investment-12-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- online marketing budget differential for leading professional services consulting firms<br><small>Source: rattleback.com (2015) · <a href="https://lighthousedata.io/data/consulting-firms-online-investment-12-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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