B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- consumer spending behavior share for Mobile game purchasers (2011)
60% of consumers who purchased a mobile game in the past three months still spend the same or more on console and portable games.
- Excludes micro-transactions and add-on content
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2011
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
NPD Group
Primary
Tier B
https://mediarecruiting.com/apple-aol-and-social-gaming-oh-my/ ↗
Source Article
Apple, AOL, and Social Gaming, Oh My! - Media Recruiting Group
Apple, AOL, and Social Gaming, Oh My!
- Posted by Steve Goldberg
- |
- May 14, 2011
Apple has superseded Google to become the most valuable consumer-facing global brand, according to the 6th annual BrandZGlobal Brands study conducted by WPP’s Millward Brown Optimor. Technology and telecom brands dom…
Original Research
NPD Group
· Original study ↗
Methodology
NPD Group Online Gaming 2011 report; 40% reported spending less
Methodology documented
Segmentation
IndustryGaming
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Mobile game purchasers: 60% consumer spending behavior share. Source: NPD Group (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/console-spending-among-mobile-buyers-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/console-spending-among-mobile-buyers-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumer spending behavior share for Mobile game purchasers<br><small>Source: NPD Group (2011) · <a href="https://lighthousedata.io/data/console-spending-among-mobile-buyers-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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