B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
23%
23% -- revenue increase from consistent brand presentation for brands presenting consistently across platforms (2025)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.weareflyingobject.com/blog/what-can-raspberry-beret-reveal-about-branding ↗
Source Article
What can a raspberry beret reveal about branding?
At sixth form college, I bought a dark pink beret in a charity shop. Inspired by that Prince song, I decided it would be my signature item. I would wear it every day, communicating to the world that a) I had impeccable music taste, b) I shopped vinta…
Original Research
Forbes
· Original study ↗
Methodology
Forbes finding cited secondhand in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands presenting consistently across platforms: 23% revenue increase from consistent brand presentation. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consistent-branding-revenue-increase-forbes
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<blockquote cite="https://lighthousedata.io/data/consistent-branding-revenue-increase-forbes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- revenue increase from consistent brand presentation for brands presenting consistently across platforms<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/consistent-branding-revenue-increase-forbes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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