B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- revenue increase from consistent brand presentation for businesses with consistent branding (2025)
Consistent brand presentation across all platforms can increase revenue by up to 23%.
- Specifies an increase of 'up to 23%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Lucidpress
Primary
Tier C
https://www.hoganmediagroup.com/10-costly-digital-marketing-mistakes-small-businesses-make-how-to-av… ↗
Source Article
10 Costly Digital Marketing Mistakes Small Businesses Make (and How to Avoid Them)
10 Costly Digital Marketing Mistakes Small Businesses Make (and How to Avoid Them)
For small businesses, digital marketing can be one of the most powerful growth tools available—but only when used effectively. In 2025, the online landscape is more competitive than ever, and the margin for error is s…
Original Research
Lucidpress
· Original study ↗
Methodology
Lucidpress report as cited by Hogan Media Group
Methodology documented
Segmentation
IndustrySMB
Company SizeSMB
RoleAll marketers
Cite this stat
Plain Text
businesses with consistent branding: 23% revenue increase from consistent brand presentation. Source: Lucidpress (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consistent-branding-revenue-increase
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<blockquote cite="https://lighthousedata.io/data/consistent-branding-revenue-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- revenue increase from consistent brand presentation for businesses with consistent branding<br><small>Source: Lucidpress (2025) · <a href="https://lighthousedata.io/data/consistent-branding-revenue-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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