B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- share citing channel consistency as most important digital retail aspect for online shoppers (2016)
54% of survey respondents cited consistency between digital channels and in-store as the most important aspect of a digital retail experience.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://globalretailmag.com/leverage-packaging-artwork-maximise-digital-strategy/ ↗
Source Article
How to Leverage Your Packaging Artwork to Maximise Your Digital Strategy - Global Retail Brands
By Lian Stevenson, Engagement Manager, Client Solutions Europe, SGK
Have you considered how your product images affect consumer-shopping behaviour?
With 6 billion global smartphone users expected by 2020, in today’s digital age and what is now the ‘endless aisle’, the consumer is key and ultimately …
Original Research
eMarketer
· Original study ↗
Methodology
Cited via eMarketer webinar (April 2016); likely comScore Pulse of the Online Shopper study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 54% share citing channel consistency as most important digital retail aspect. Source: eMarketer (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consistency-digital-instore-most-important
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consistency-digital-instore-most-important" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share citing channel consistency as most important digital retail aspect for online shoppers<br><small>Source: eMarketer (2016) · <a href="https://lighthousedata.io/data/consistency-digital-instore-most-important" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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