B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- share avoiding buying new clothes for Conscientious Traditionalists segment (2022)
81% of Conscientious Traditionalists avoid buying new clothes.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
12,016
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/how-are-consumers-prioritising-sustainable-lifestyle-choic… ↗
Source Article
How are consumers prioritising sustainable lifestyle choices? - Savanta
Around one in five (18%) think it’s harder for them to change their lifestyle than for other people. That may not sound high, but regarding sustainable living, it’s the most well-intentioned segments who agree significantly more.
Examining broader lifestyle purchases, technology, furniture, clothing…
Original Research
Savanta
· Original study ↗
Methodology
Savanta Sustainability Segmentation survey
Methodology documented
Segmentation
Industryecommerce
RegionGlobal
Cite this stat
Plain Text
Conscientious Traditionalists segment: 81% share avoiding buying new clothes. Source: Savanta (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conscientious-traditionalists-avoid-new-clothes-81
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<blockquote cite="https://lighthousedata.io/data/conscientious-traditionalists-avoid-new-clothes-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share avoiding buying new clothes for Conscientious Traditionalists segment<br><small>Source: Savanta (2022) · <a href="https://lighthousedata.io/data/conscientious-traditionalists-avoid-new-clothes-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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