B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- scan rate vs traditional digital ad ctr for Connected packaging campaigns vs traditional digital ads (2025)
Real connected packaging campaigns achieved scan rates of 14%+ compared to 0.1% for traditional digital ads.
- The source text states '14%+' rather than exactly 14%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appetite Creative
Primary
Tier B
https://appetitecreative.com/connected-packaging-book-2025/ ↗
Source Article
Connected Packaging Book 2025
Original Research
Appetite Creative
· Original study ↗
Methodology
Benchmark comparison of connected packaging scan rates (14%+) vs traditional digital ads (0.1%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Connected packaging campaigns vs traditional digital ads: 14% scan rate vs traditional digital ad ctr. Source: Appetite Creative (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connected-packaging-vs-digital-ad-scan-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/connected-packaging-vs-digital-ad-scan-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- scan rate vs traditional digital ad ctr for Connected packaging campaigns vs traditional digital ads<br><small>Source: Appetite Creative (2025) · <a href="https://lighthousedata.io/data/connected-packaging-vs-digital-ad-scan-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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