B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88.8%
88.8% -- share of professionals viewing connected packaging as increasingly important for Global Connected Packaging Survey respondents (2025)
88.8% of professionals in the 2025 Global Connected Packaging Survey view connected packaging as increasingly important.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appetite Creative
Primary
Tier B
https://appetitecreative.com/connected-packaging-book-2025/ ↗
Source Article
Connected Packaging Book 2025
Original Research
Appetite Creative
· Original study ↗
Methodology
2025 Global Connected Packaging Survey; up from 80.4% in 2024
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 80.4% | |
| 2025 (current) | 88.8% | +10.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global Connected Packaging Survey respondents: 88.8% share of professionals viewing connected packaging as increasingly important. Source: Appetite Creative (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connected-packaging-importance-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/connected-packaging-importance-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88.8%</strong> -- share of professionals viewing connected packaging as increasingly important for Global Connected Packaging Survey respondents<br><small>Source: Appetite Creative (2025) · <a href="https://lighthousedata.io/data/connected-packaging-importance-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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