B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80.4%
80.4% -- share of professionals viewing connected packaging as increasingly important for Global Connected Packaging Survey respondents (2024)
80.4% of surveyed professionals viewed connected packaging as increasingly important in 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80.4%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appetite Creative
Primary
Tier B
https://appetitecreative.com/connected-packaging-book-2025/ ↗
Source Article
Connected Packaging Book 2025
Original Research
Appetite Creative
· Original study ↗
Methodology
Prior-year figure cited in 2025 Global Connected Packaging Survey comparison
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 80.4% | |
| 2025 | 88.8% | +10.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global Connected Packaging Survey respondents: 80.4% share of professionals viewing connected packaging as increasingly important. Source: Appetite Creative (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connected-packaging-importance-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/connected-packaging-importance-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80.4%</strong> -- share of professionals viewing connected packaging as increasingly important for Global Connected Packaging Survey respondents<br><small>Source: Appetite Creative (2024) · <a href="https://lighthousedata.io/data/connected-packaging-importance-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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