57% -- spend increase rate for Consumers who feel connected to brands (2026)

Name: Spend Increase Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2026 · Sprout Social

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Attribution: Sprout Social View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

57%

Unit

Percentage

Data Vintage

2026

Entity

Consumers who feel connected to brands

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sprout Social Primary Tier B

https://webbiquity.com/social-media-marketing/five-reasons-why-you-absolutely-positively-need-to-do-… ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Original Research

Sprout Social · Original study ↗

Methodology

Cited from Sprout Social: when customers feel connected to brands, 57% will increase their spending with that brand. Original survey methodology and study date not stated; vintage set to collection year per default.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Consumers who feel connected to brands: 57% spend increase rate. Source: Sprout Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connected-consumers-increase-spending

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<blockquote cite="https://lighthousedata.io/data/connected-consumers-increase-spending" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- spend increase rate for Consumers who feel connected to brands<br><small>Source: Sprout Social (2026) · <a href="https://lighthousedata.io/data/connected-consumers-increase-spending" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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