B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2,000
2,000 -- subject line variations tested for Confused.com (2026)
Confused.com tested over 2,000 subject line variations across 75 trigger experiments and four broadcast campaigns.
- The source states '2,000+' (more than 2,000) subject line variations tested.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jacquard
Primary
Tier B
https://www.jacquard.com/resources/customer-stories/confused-com/ ↗
Source Article
How Confused.com generated a 12% uplift in clicks with intelligent content testing - Jacquard
Uplift in opens
Uplift in clicks
Additional email opens
With its email marketing stuck in a manual testing bottleneck, insurance
comparison platform Confused.com turned to Jacquard for AI-powered
language optimisation at scale.
The context:
Confused.com is a UK-based insurance comparison platform se…
Original Research
Jacquard
· Original study ↗
Methodology
Vendor customer story
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Confused.com: 2,000 subject line variations tested. Source: Jacquard (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/confused-com-subject-lines-2000
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<blockquote cite="https://lighthousedata.io/data/confused-com-subject-lines-2000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,000</strong> -- subject line variations tested for Confused.com<br><small>Source: Jacquard (2026) · <a href="https://lighthousedata.io/data/confused-com-subject-lines-2000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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