B
Evidence Grade B
Graded
under review
Safe to Cite
Current
7,000,000
7,000,000 -- ad impressions for Concern Gifts (Concern Worldwide) programmatic campaign (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Platypus Digital
Primary
Tier B
https://www.platypusdigital.com/how-concern-worldwide-used-programmatic-ads-to-supercharge-ethical-g… ↗
Source Article
How Concern Worldwide used programmatic ads to supercharge ethical gift sales - Platypus Digital
Concern Worldwide is one of the world’s leading humanitarian organisations dedicated to tackling extreme poverty and hunger in some of the most vulnerable communities across the globe.
Raising awareness of Concern in the ethical gift space
Concern Gifts had performed well in previous years, but incr…
Original Research
Platypus Digital
· Original study ↗
Methodology
Agency case study reporting results of a single programmatic advertising campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Concern Gifts (Concern Worldwide) programmatic campaign: 7,000,000 ad impressions. Source: Platypus Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/concern-gifts-programmatic-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/concern-gifts-programmatic-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7,000,000</strong> -- ad impressions for Concern Gifts (Concern Worldwide) programmatic campaign<br><small>Source: Platypus Digital (2026) · <a href="https://lighthousedata.io/data/concern-gifts-programmatic-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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